When it comes to Search Engine Results Optimization (SEO) for your healthcare practice, change is the only constant. Working with SEO is challenging per se, but especially so in the healthcare industry. As a medical practitioner, you cannot afford to ignore SEO as part of your overall set of digital marketing activities.
Today, about 58% of web users look online for information about specific medical treatments and procedures before deciding on visiting a healthcare provider. An effective SEO campaign can help target these potential patients and can help you appear higher in Search Engine Results Pages (SERPs).
In this article, we’ll talk about why Search and SEO is increasingly important to healthcare providers in 2018. We’ll also mention some important Search and SEO trends and techniques that will work to ensure that you get your healthcare practice where you want it to be…top of mind with your patients and prospective patients.
These are just some of the Search and SEO trends that impact the success of healthcare provider marketing efforts in 2018.
However, this is just the tip of the iceberg. Not only do healthcare providers need to more effectively leverage Search and SEO as part of their marketing activities, in order to bring in new clients, they also need to understand and leverage social media, online ads, targeted email, positive customer reviews, promotions, events, a responsive website and more.
At IntellaHealth, we understand that these days, prospective patients “see you” long before you see them. We can help you, bring in new patients for your practice. We also help you more effectively turn the patients you already have into word-of-mouth advocates for your practice.
So, if you are a healthcare provider and practitioner, and need to craft an effective Search and SEO strategy as part of a larger, holistic integrated marketing approach, get in touch with IntellaHealth and let us take your healthcare practice go to the next level.
For more information on how you can hire a digital marketing agency to help craft a Search and SEO strategy and grow your healthcare practice, contact IntellaHealth at 425-283-9772 or at firstname.lastname@example.org or visit our website at www.intellahealth.net.