Providing comprehensive marketing services
to healthcare practitioners
With over 20 years of Clinical and Digital Marketing experience, we recognize that building
your brand and marketing your business are crucial to growing your practice.
Creating brand awareness of your practice
Your Brand is a reflection of how people see you and think of you and your practice.
How patients perceive the care you provide often starts before you ever treat them. Large practices tend to be acutely aware of this and tend to spend a lot of money to develop their brand identity.
IntellaHealth can help you build your brand at a fraction of the cost. Brand development is our Business.
Our brand development strategy will differentiate you from other professionals in the eyes of prospective patients. They will see and immediately recognize your value over others in your area.
We’ll also help ensure that your practice / brand that get talked about and generates positive “word-of-mouth” … but on steroids!
Reputation monitoring and building
At IntellaHealth, we strive to help you maximize your 4- and 5-star ratings because we know first hand how much a bad review from an unhappy patient can hurt emotionaly and adversely impact patient flow. Unfortunately, your Yelp and HealthGrades can play a major role in damaging the reputation of your business. One bad review can undermine years of stellar service, steering prospective patients away from you.
Managing a bad Yelp or HealthGrades review starts with capturing and promoting all of the great ones. So we have easy tools for you and your staff that can immediately be integrated to maximize your positive reviews.
Even the best providers sometimes receive poor reviews, however, by maximizing positive reviews and leveraging them to generate positive word-of-mouth, the occasional less than stellar review will be over-whelmed by positive reviews and quickly fade into the background.
Maintaining 5-star positive reviews brings new patients in your waiting room, “automates positive word-of-mouth,” and makes your practice more rewarding.
Website and brand development
Building your brand presence and awareness starts with an assessment of what defines you and distinguishes your practice in your area to determine how best to reflect your brand identity in your website and all of your marketing materials/activities.
Your website and your marketing activities represent your brand and should motivate new patients to call your office for an appointment instead of another practitioner.
Of course, these days, all modern websites need to be optimized for mobile viewing (on mobile phones, iPads and tablets) and for search engine results optimization.
Your website’s design is pivotal to capture a prospective patient’s attention online. Everything from your website’s images to color scheme should reflect your brand identity.
At IntellaHealth, we are experts in creating a website design that reflects you and can create an all new website or update an existing one. Let us help you.
Search Engine Results Optimization
Search Engine Optimization, or SEO, makes your website more visible and lists it higher in internet search results than your competitors.
Our SEO strategies and activities will continuously improve your search results to increase your website ranking over other healthcare providers in your area.
Your website needs to be optimized to the latest Google algorithms to maximize your site’s PageRank when patients are searching for a local health provider. Google “penalizes” sites that are not user-friendly on all devices. Google rewards sites that are updated with new content such as blog articles, social media content, backlinks, newsletters, photo images, or topical information that provide value to your website’s visitors.
IntellaHealth ensures that your site is “content rich” and follows the ever changing world of Google PageRank algorithms to keep your website optimized. Let us help with keep your digital marketing fresh, so you can focus on things you want, like patient care!
Content and Social Media Marketing
Marketing in the digital age is much different than in the past. These days much of the focus in marketing is on building a brand, providing valuable online content, creating a social following, and interacting with your existing patients and prospective patients and the community . To do that, you need a comprehensive content and social media marketing plan.
Before you can create such a plan, you need to know the demographics of customers. Once you determine who your target customer is, you can create a content and social media marketing plan that targets and resonates with those individuals.
Most health care providers cannot afford to launch expensive marketing campaigns. So if your marketing budget isn’t unlimited, you’ll want to leverage content and social media marketing to reach new patients and to turn your existing customers into the ultimate sales agents for your business.
At IntellaHealth we understand that updates to the office Facebook, Twitter and blog posts take away valuable time from patient care. Many healthcare providers prefer IntellaHealth to assist them with these content marketing tasks which is why we have a team of content creators that will work with you to help keep your social media channels active and your social presence and followers growing.